One of the key advantage that small businesses have over their large counterparts is the agility of sales process. They tend to have better defined products/ services and a far smaller sales cycle in terms of internal approvals. Decision making as regards to discounts and free items is typically with in one layer of flat organizational hierarchy. Customers normally get better service and attention from small businesses. Large businesses use CRM solutions to bring the missing focus back to customers using costly solutions from SAP and Siebel (Oracle). These solutions offer very comprehensive business functionality but are unaffordable from SMB standpoint for their initial cost and regular maintenance. Salesforce.com has bridged this gap for small businesses through their "Software as Service (SaaS)" offering and is one of fastest growing IT product in this segment. For even more affordable solutions, customers in SMB segment, now have access to open source applications like SugarCRM. There is another CRM applications Heap CRM available to "Google Apps" users through Google App Store. Sugar CRM Sugar has four different editions
Learn more about the differences between product editions. Heap CRM Heap is designed to be simple. It has simple functions like messaging, calendars and contacts; but it ties them all together so you can see the relationships between these items. You can easily run reports on this data, or if you wish, export the data. Heap does what you need then gets the heck out of your way. if you wish, you can just sign up for an account: it is completely free for 31 days and there is no obligation to purchase there after. |
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CRM & SFA |